Logo & presentation collaterals for
Varian’s Therapy Advancement Thought Leadership Council initiative
Varian Medical Systems Inc. (www.varian.com) is a listed company that serves the healthcare sector globally by offering (among others) radiotherapy, radio-surgery, X-ray tube technology, etc.
TA-TLC is a discussion platform created and supported by Varian and managed by a third-party company (IQVIA) that aims to promote conversations between clinical oncologists, medical physicists, radiation therapists, administrators and other multi-disciplinary cancer care team.
I was approached to create a visual identity for their Therapy Advancement Thought Leadership Council (TA-TLC) initiative; including logo and marketing collaterals.
Role
Creative direction, graphic design
Deliverables
Visual identity system: logo, presentation template
The logo-mark has 2 components.
First, the TA monogram forming a shooting star that expresses the idea of speed and forward movement.
Second, a stylized round table around the monogram that symbolizes the council's stakeholders working together.
Marketing & presentation collaterals
We produced some marketing and presentation collaterals to complement the visual identity.
