Brand identity and packagine design for

Ang Moh Beer Co.

Ang Moh Beer Co. is a beer company in Singapore.

Ang moh is a racial descriptor used to refer to white people that is sometimes seen as a pejorative epithet. It is mainly used in Singapore and Taiwan, and to a lesser extent Malaysia and Thailand. It literally means "red-haired" and originates from Hokkien, a variety of Southern Min.

Role
Creative direction, graphic design

Deliverables
Packaging design
Visual identity system: responsive logo, illustrations, typeface & color palette, visual guidelines.