As a frequent customer, I want to see recommendations of products I may like, so that I find items I might not otherwise on my own.

As an elderly customer, I want to look at fewer search results per page with larger text and buttons, so that I can comfortably browse the inventory.

As a customer, I want to have access to advanced filtering options, so that I don’t have to browse through a lot of products to find what I’m looking for.

As a returning customer, I want to see an overview of my previous activity, so that I can view previous purchases and search history.

As a customer, I want to shop somewhere with a flexible returns policy and good customer service, so that I can easily return what I do not want.

As a customer, I want to see what other customers have said about products and how they have rated them, so I can better judge whether the item is right for me.

As a new customer, I want to access the inventory without having to register, so that I can make sure this store has what I’m looking for before having to create an account.

As a frequent customer, I want to be able to save my favorite search criteria, so that I can easily find what is most relevant to me.

As a customer, I want to be able to place multiple items in a shopping cart, so that I can purchase more than one item at a time.

As a returning customer, I want to be able to save items that I cannot buy to a wish list, so that I can purchase them at a later date.

As a customer, I want there to be a variety of payment options, so that I can choose the payment method that suits me best.

As a customer, I want to be able to see when stock is on sale, so that I can save money.