KnowScan UX/UI | Understand users
1.2 Differentiation
How does KnowScan standout from competitors?
By scanning barcodes or reading ingredient labels, KnowScan informs consumers about the impact the product they are about to buy has on their health, others’ wellbeing, and the environment.
Other applications allow you to scan items. KnowScan stands out from the crowd with three characteristics. Some apps presents some of these but none present them all.
1
KnowScan is not limited to food and drink items.
You can scan any packaged product, whether its edible or not.
2
No more null results.
A limit of scanning apps is that they often depend on the number of products that have been added to their database. In the case of KnowScan, if a user scans the bar-code of an item that is not in its database, the app will invite the user to take a picture of the ingredient list and use alphabet recognition to identify all ingredients.
3
KnowScan is not limited to checking impacts on your health.
KnowScan informs you of the impact on the environment, and others’ wellbeing. By entering the company or brand name associated with an item, KnowScan’s A.I. can look for information about this item on the web.