KnowScan UX/UI | 1. Understand users
Problem statement
Problem
When we are about to buy a product we are not always sure if this product is healthy as we might not understand all ingredients names on the label.
The other information that we are missing - especially in a global economy where production and consumption do not take place on the same continent - is if workers involved in the production are well treated, and if producing this item is damaging the environment.
KnowScan solution
What is KnowScan doing?
Reducing incertitude that people face in their daily consumption, by giving them instant and intelligible information about the product they are about to buy, via barcode scanning.
Who are KnowScan
target users?
people who are sensible about their heath, others’s wellbeing and the environment.
Where & when
will KnowScan be used?
In brick-and-mortar shops, when shopping for food or cosmetics mainly
